075 - Marketing. Doctor of Philosophy.

Specialty: 075 Marketing

Name of educational program: Освiтньо-наукова програма «Маркетинг»

Guarantor of the educational program Анатолій ТЕЛЬНОВ, д.е.н., проф.

Purpose of the program: Формування на основі інтеграції виробництва, освіти і науки
ефективної системи підготовки наукових кадрів, здатних розв’язувати комплексні
проблеми професійної та/або дослідницько-інноваційної діяльності у сфері сучасного
маркетингу, що передбачає глибоке переосмислення наявних та створення нових
цілісних знань та/або професійної практики; здійснення науково-педагогічної
діяльності.

Focus of the program, specialization Спеціальна освіта в галузі управління та
адміністрування за спеціальністю 075 «Маркетинг».

Features of the program: Акцент на інтеграції ефективної системи підготовки
наукових та науково-педагогічних кадрів, виробництва та науки у галузі маркетингу із
залученням до цього процесу провідних науковців, спеціалістів-практиків
(професіоналів) та інших стейкголдерів.

Specialty: 075 MARKETING

Name of educational program: Educational and scientific program "Marketing"

Guarantor of the educational program O.O Orlov, Doctor of Economics, Prof.

Purpose of the program: Формування на основі інтеграції виробництва, освіти і науки ефективної системи підготовки наукових кадрів, здатних розв’язувати комплексні проблеми професійної та/або дослідницько-інноваційної діяльності у сфері сучасного маркетингу, що передбачає глибоке переосмислення наявних та створення нових цілісних знань та/або професійної практики; здійснення наукво-педагогічної діяльності.

Focus of the program, specialization Special education in the field of management and administration in the specialty 075 "Marketing". Keywords: market, consumer needs, marketing, marketing management, marketing optimization, marketing development, innovation.

Features of the program: Training of scientific and scientific-pedagogical staff in the field of marketing of trade and services based on the integration of production, education, science and effective training system with the involvement of leading scientists, practitioners (professionals) and other stakeholders.

Specialty: 075 MARKETING

Name of educational program: Educational and scientific program "Marketing"

Guarantor of the educational program O.O Orlov, Doctor of Economics, Prof.

Purpose of the program: Forming on the basis of integration of production, education and science an effective system of training scientific personnel capable of producing the latest ideas, solving complex marketing problems through the implementation of research and innovation activities, the results of which have scientific novelty, theoretical and practical significance

Focus of the program, specialization Special education in the field of management and administration in the specialty 075 "Marketing". Keywords: market, consumer needs, marketing, marketing management, marketing optimization, marketing development, innovation.

Features of the program: Training of scientific and scientific-pedagogical staff in the field of marketing of trade and services based on the integration of production, education, science and effective training system with the involvement of leading scientists, practitioners (professionals) and other stakeholders.

Specialty: 075 MARKETING

Name of educational program: Educational and scientific program "Marketing"

Guarantor of the educational program S.V Kovalchuk, Doctor of Economics, Prof.

Purpose of the program: Forming on the basis of integration of production, education and science an effective system of training scientific personnel capable of producing the latest ideas, solving complex marketing problems through the implementation of research and innovation activities, the results of which have scientific novelty, theoretical and practical significance

Focus of the program, specialization Special education in the field of management and administration in the specialty 075 "Marketing". Keywords: market, consumer needs, marketing, marketing management, marketing optimization, marketing development, innovation.

Features of the program: Training of scientific personnel in the field of marketing of enterprises in the field of trade and services based on the involvement in the educational process of leading scientists, practitioners (professionals) and other stakeholders, as well as the integration of training and production processes.

Specialty: 075 MARKETING

Name of educational program: Educational and scientific program "Marketing"

Guarantor of the educational program S.V Kovalchuk, Doctor of Economics, Prof.

Purpose of the program: Forming on the basis of integration of production, education and science an effective system of training scientific personnel capable of producing the latest ideas, solving complex marketing problems through the implementation of research and innovation activities, the results of which have scientific novelty, theoretical and practical significance

Focus of the program, specialization Special education in the field of management and administration in the specialty 075 "Marketing". Keywords: market, consumer needs, marketing, marketing management, marketing optimization, marketing development, innovation.

Features of the program: Training of scientific personnel in the field of marketing of enterprises in the field of trade and services based on the involvement in the educational process of leading scientists, practitioners (professionals) and other stakeholders, as well as the integration of training and production processes.

Specialty: 075 MARKETING

Field of knowledge, code and name of the specialty: 07 Management and Administration, 075 - Marketing

Guarantor of the educational program S.V Kovalchuk, Doctor of Economics, Prof.

Purpose of the program: Creation on the basis of integration of education and science of effective system of preparation of scientific, scientific and pedagogical shots of new formation, capable to generate new ideas, to solve complex problems of marketing on the basis of research innovative activity which results have scientific novelty, theoretical and practical value

Focus of the program, specialization Special. The program is aimed at using innovative approaches to training scientific and scientific-pedagogical staff of the highest qualification in the field of marketing, taking into account the modern needs of society, science and practice, the requirements of national standards and principles of international practice.

Features of the program: The structure of the program has two equivalent components: educational and scientific, which are formed from different types of educational and research work and determine their content. The educational component of the program is 60 ECTS credits.

Features of the program (educational): The educational component of the program includes acquaintance with the theory and history of marketing, philosophy and methodology of research, modern technologies for training in higher education, improving foreign language proficiency, mandatory internships for graduate students in foreign educational and scientific institutions on research topics one month), etc.

Features of the program (scientific): The scientific component of the program consists of research (experimental) work of the applicant, preparation of scientific publications, participation in scientific conferences and seminars, writing a dissertation