{"id":2329,"date":"2022-04-26T18:44:10","date_gmt":"2022-04-26T15:44:10","guid":{"rendered":"https:\/\/khmnu.edu.ua\/?page_id=2329"},"modified":"2026-02-17T16:46:34","modified_gmt":"2026-02-17T14:46:34","slug":"075-marketyng-df","status":"publish","type":"page","link":"https:\/\/khmnu.edu.ua\/en\/075-marketyng-df\/","title":{"rendered":"075 &#8211; \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433. \u0414\u043e\u043a\u0442\u043e\u0440 \u0444\u0456\u043b\u043e\u0441\u043e\u0444\u0456\u0457."},"content":{"rendered":"<p class=\"yearnone wp-block-paragraph\">2024, 2023, 2022<\/p>\n\n\n\n<div class=\"wp-block-coblocks-accordion\">\n<div class=\"wp-block-coblocks-accordion-item\"><details><summary class=\"wp-block-coblocks-accordion-item__title\">\u0420\u0456\u043a \u0432\u0432\u0435\u0434\u0435\u043d\u043d\u044f \u0432 \u0434\u0456\u044e: 2024<\/summary><div class=\"wp-block-coblocks-accordion-item__content\">\n<p class=\"wp-block-paragraph\"><strong>Specialty:<\/strong>&nbsp;075 Marketing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Name of educational program:<\/strong>&nbsp;\u041e\u0441\u0432i\u0442\u043d\u044c\u043e-\u043d\u0430\u0443\u043a\u043e\u0432\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u00ab\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Guarantor of the educational program<\/strong>&nbsp;\u0410\u043d\u0430\u0442\u043e\u043b\u0456\u0439 \u0422\u0415\u041b\u042c\u041d\u041e\u0412, \u0434.\u0435.\u043d., \u043f\u0440\u043e\u0444.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430 \u043f\u043e\u0448\u0442\u0430 \u0433\u0430\u0440\u0430\u043d\u0442\u0430:<\/strong>&nbsp;<a href=\"mailto:zakryzhevskai@khmnu.edu.ua\" target=\"_blank\" rel=\"noreferrer noopener\">telnovas@khmnu.edu.ua<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Purpose of the program:<\/strong>&nbsp;\u0424\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u0457 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u0430, \u043e\u0441\u0432\u0456\u0442\u0438 \u0456 \u043d\u0430\u0443\u043a\u0438 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u0443 \u0437\u043d\u0430\u043d\u044c \u0456 \u043d\u0430\u0432\u0438\u043a\u0456\u0432 \u0434\u043b\u044f \u043f\u0456\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0438 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u043a\u0430\u0434\u0440\u0456\u0432, \u0437\u0434\u0430\u0442\u043d\u0438\u0445 \u0440\u043e\u0437\u0432\u2019\u044f\u0437\u0443\u0432\u0430\u0442\u0438 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u0456 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u043e\u0457 \u0442\u0430\/\u0430\u0431\u043e \u0434\u043e\u0441\u043b\u0456\u0434\u043d\u0438\u0446\u044c\u043a\u043e-\u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u043e\u0457 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0443 \u0441\u0444\u0435\u0440\u0456 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443, \u0449\u043e \u043f\u0435\u0440\u0435\u0434\u0431\u0430\u0447\u0430\u0454 \u0433\u043b\u0438\u0431\u043e\u043a\u0435 \u043f\u0435\u0440\u0435\u043e\u0441\u043c\u0438\u0441\u043b\u0435\u043d\u043d\u044f \u043d\u0430\u044f\u0432\u043d\u0438\u0445 \u0442\u0430 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u043d\u043e\u0432\u0438\u0445 \u0446\u0456\u043b\u0456\u0441\u043d\u0438\u0445 \u0437\u043d\u0430\u043d\u044c \u0442\u0430\/\u0430\u0431\u043e \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u043e\u0457 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438; \u0437\u0434\u0456\u0439\u0441\u043d\u0435\u043d\u043d\u044f \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0435\u0434\u0430\u0433\u043e\u0433\u0456\u0447\u043d\u043e\u0457 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Focus of the program, specialization<\/strong>&nbsp;\u0421\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u0430 \u043e\u0441\u0432\u0456\u0442\u0430 \u0432 \u0433\u0430\u043b\u0443\u0437\u0456 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0442\u0430 \u0430\u0434\u043c\u0456\u043d\u0456\u0441\u0442\u0440\u0443\u0432\u0430\u043d\u043d\u044f \u0437\u0430 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044e 075 \u00ab\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Features of the program:<\/strong>&nbsp;\u0410\u043a\u0446\u0435\u043d\u0442 \u043d\u0430 \u0432\u0438\u0440\u0456\u0448\u0435\u043d\u043d\u0456 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043c\u0435\u0442\u043e\u0434\u0438\u0447\u043d\u0438\u0445, \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0438\u0445 \u0437\u0430\u0432\u0434\u0430\u043d\u044c \u0442\u0430 \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u0456 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u0443 \u0437\u043d\u0430\u043d\u044c, \u0432\u043c\u0456\u043d\u044c \u0442\u0430 \u043d\u0430\u0432\u0438\u0447\u043e\u043a \u0443 \u0441\u0444\u0435\u0440\u0456 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443, \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0447\u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u043c\u0438 \u043f\u0440\u043e\u0454\u043a\u0442\u0430\u043c\u0438, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0456 Digital \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457, \u0441\u0443\u0447\u0430\u0441\u043d\u0456 \u043c\u0435\u0442\u043e\u0434\u0438 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u044c, \u0440\u043e\u0437\u0440\u043e\u0431\u043b\u0435\u043d\u043d\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0439 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443. \u041e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u044f \u043e\u0441\u0432\u0456\u0442\u043d\u044c\u043e-\u043d\u0430\u0443\u043a\u043e\u0432\u043e\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0443, \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0456\u0432 \u0446\u0456\u043b\u0435\u0441\u043f\u0440\u044f\u043c\u043e\u0432\u0430\u043d\u043e\u0441\u0442\u0456 \u043f\u0456\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0438 \u0437\u0434\u043e\u0431\u0443\u0432\u0430\u0447\u0456\u0432 \u0442\u0440\u0435\u0442\u044c\u043e\u0433\u043e (\u043e\u0441\u0432\u0456\u0442\u043d\u044c\u043e-\u043d\u0430\u0443\u043a\u043e\u0432\u043e\u0433\u043e) \u0440\u0456\u0432\u043d\u044f \u0432\u0438\u0449\u043e\u0457 \u043e\u0441\u0432\u0456\u0442\u0438, \u043f\u0435\u0440\u0435\u0434\u0431\u0430\u0447\u0430\u0454 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u043e\u0431\u0440\u0430\u043d\u043d\u044f \u0432\u043b\u0430\u0441\u043d\u043e\u0457 \u0442\u0440\u0430\u0454\u043a\u0442\u043e\u0440\u0456\u0457 \u043d\u0430\u0432\u0447\u0430\u043d\u043d\u044f, \u0449\u043e \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0437\u0434\u043e\u0431\u0443\u0432\u0430\u0447\u0435\u0432\u0456 \u043f\u0456\u0434\u0441\u0438\u043b\u0438\u0442\u0438 \u0437\u043d\u0430\u043d\u043d\u044f, \u0432\u043c\u0456\u043d\u043d\u044f \u0442\u0430 \u043d\u0430\u0432\u0438\u0447\u043a\u0438, \u0432\u0440\u0430\u0445\u043e\u0432\u0443\u044e\u0447\u0438 \u043d\u0430\u043f\u0440\u044f\u043c \u043d\u0430\u0443\u043a\u043e\u0432\u043e\u0433\u043e \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/khmnu.edu.ua\/wp-content\/op\/df\/075-mr-2024.pdf\">\u041e\u0441\u0432\u0456\u0442\u043d\u044f \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430<\/a><\/div>\n<\/div>\n<\/div><\/details><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-coblocks-accordion\">\n<div class=\"wp-block-coblocks-accordion-item\"><details><summary class=\"wp-block-coblocks-accordion-item__title\">\u0420\u0456\u043a \u0432\u0432\u0435\u0434\u0435\u043d\u043d\u044f \u0432 \u0434\u0456\u044e: 2023<\/summary><div class=\"wp-block-coblocks-accordion-item__content\">\n<p class=\"wp-block-paragraph\"><strong>Specialty:<\/strong> 075 Marketing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Name of educational program:<\/strong> \u041e\u0441\u0432i\u0442\u043d\u044c\u043e-\u043d\u0430\u0443\u043a\u043e\u0432\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u00ab\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Guarantor of the educational program<\/strong> \u0410\u043d\u0430\u0442\u043e\u043b\u0456\u0439 \u0422\u0415\u041b\u042c\u041d\u041e\u0412, \u0434.\u0435.\u043d., \u043f\u0440\u043e\u0444.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Purpose of the program:<\/strong> \u0424\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u0457 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u0430, \u043e\u0441\u0432\u0456\u0442\u0438 \u0456 \u043d\u0430\u0443\u043a\u0438<br>\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0457 \u0441\u0438\u0441\u0442\u0435\u043c\u0438 \u043f\u0456\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0438 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u043a\u0430\u0434\u0440\u0456\u0432, \u0437\u0434\u0430\u0442\u043d\u0438\u0445 \u0440\u043e\u0437\u0432\u2019\u044f\u0437\u0443\u0432\u0430\u0442\u0438 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u0456<br>\u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u043e\u0457 \u0442\u0430\/\u0430\u0431\u043e \u0434\u043e\u0441\u043b\u0456\u0434\u043d\u0438\u0446\u044c\u043a\u043e-\u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u043e\u0457 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0443 \u0441\u0444\u0435\u0440\u0456 \u0441\u0443\u0447\u0430\u0441\u043d\u043e\u0433\u043e<br>\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443, \u0449\u043e \u043f\u0435\u0440\u0435\u0434\u0431\u0430\u0447\u0430\u0454 \u0433\u043b\u0438\u0431\u043e\u043a\u0435 \u043f\u0435\u0440\u0435\u043e\u0441\u043c\u0438\u0441\u043b\u0435\u043d\u043d\u044f \u043d\u0430\u044f\u0432\u043d\u0438\u0445 \u0442\u0430 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u043d\u043e\u0432\u0438\u0445<br>\u0446\u0456\u043b\u0456\u0441\u043d\u0438\u0445 \u0437\u043d\u0430\u043d\u044c \u0442\u0430\/\u0430\u0431\u043e \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u043e\u0457 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438; \u0437\u0434\u0456\u0439\u0441\u043d\u0435\u043d\u043d\u044f \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0435\u0434\u0430\u0433\u043e\u0433\u0456\u0447\u043d\u043e\u0457<br>\u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Focus of the program, specialization<\/strong> \u0421\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u0430 \u043e\u0441\u0432\u0456\u0442\u0430 \u0432 \u0433\u0430\u043b\u0443\u0437\u0456 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0442\u0430<br>\u0430\u0434\u043c\u0456\u043d\u0456\u0441\u0442\u0440\u0443\u0432\u0430\u043d\u043d\u044f \u0437\u0430 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044e 075 \u00ab\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Features of the program:<\/strong> \u0410\u043a\u0446\u0435\u043d\u0442 \u043d\u0430 \u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u0457 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0457 \u0441\u0438\u0441\u0442\u0435\u043c\u0438 \u043f\u0456\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0438<br>\u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0442\u0430 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0435\u0434\u0430\u0433\u043e\u0433\u0456\u0447\u043d\u0438\u0445 \u043a\u0430\u0434\u0440\u0456\u0432, \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u0430 \u0442\u0430 \u043d\u0430\u0443\u043a\u0438 \u0443 \u0433\u0430\u043b\u0443\u0437\u0456 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0456\u0437<br>\u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f\u043c \u0434\u043e \u0446\u044c\u043e\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0443 \u043f\u0440\u043e\u0432\u0456\u0434\u043d\u0438\u0445 \u043d\u0430\u0443\u043a\u043e\u0432\u0446\u0456\u0432, \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0441\u0442\u0456\u0432-\u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0456\u0432<br>(\u043f\u0440\u043e\u0444\u0435\u0441\u0456\u043e\u043d\u0430\u043b\u0456\u0432) \u0442\u0430 \u0456\u043d\u0448\u0438\u0445 \u0441\u0442\u0435\u0439\u043a\u0433\u043e\u043b\u0434\u0435\u0440\u0456\u0432.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/khmnu.edu.ua\/wp-content\/uploads\/op\/df\/075-mr-2023.pdf\">\u041e\u0441\u0432\u0456\u0442\u043d\u044f \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430<\/a><\/div>\n<\/div>\n<\/div><\/details><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-coblocks-accordion\">\n<div class=\"wp-block-coblocks-accordion-item\"><details><summary class=\"wp-block-coblocks-accordion-item__title\">\u0420\u0456\u043a \u0432\u0432\u0435\u0434\u0435\u043d\u043d\u044f \u0432 \u0434\u0456\u044e: 2022<\/summary><div class=\"wp-block-coblocks-accordion-item__content\">\n<p class=\"wp-block-paragraph\">Specialty: 075 MARKETING<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Name of educational program:<\/strong>&nbsp;Educational and scientific program \"Marketing\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Guarantor of the educational program<\/strong>&nbsp;O.O Orlov, Doctor of Economics, Prof.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Purpose of the program:<\/strong>&nbsp;\u0424\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u0457 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u0430, \u043e\u0441\u0432\u0456\u0442\u0438 \u0456 \u043d\u0430\u0443\u043a\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0457 \u0441\u0438\u0441\u0442\u0435\u043c\u0438 \u043f\u0456\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0438 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u043a\u0430\u0434\u0440\u0456\u0432, \u0437\u0434\u0430\u0442\u043d\u0438\u0445 \u0440\u043e\u0437\u0432&#8217;\u044f\u0437\u0443\u0432\u0430\u0442\u0438 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u0456 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u043e\u0457 \u0442\u0430\/\u0430\u0431\u043e \u0434\u043e\u0441\u043b\u0456\u0434\u043d\u0438\u0446\u044c\u043a\u043e-\u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u043e\u0457 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0443 \u0441\u0444\u0435\u0440\u0456 \u0441\u0443\u0447\u0430\u0441\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443, \u0449\u043e \u043f\u0435\u0440\u0435\u0434\u0431\u0430\u0447\u0430\u0454 \u0433\u043b\u0438\u0431\u043e\u043a\u0435 \u043f\u0435\u0440\u0435\u043e\u0441\u043c\u0438\u0441\u043b\u0435\u043d\u043d\u044f \u043d\u0430\u044f\u0432\u043d\u0438\u0445 \u0442\u0430 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u043d\u043e\u0432\u0438\u0445 \u0446\u0456\u043b\u0456\u0441\u043d\u0438\u0445 \u0437\u043d\u0430\u043d\u044c \u0442\u0430\/\u0430\u0431\u043e \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u043e\u0457 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438; \u0437\u0434\u0456\u0439\u0441\u043d\u0435\u043d\u043d\u044f \u043d\u0430\u0443\u043a\u0432\u043e-\u043f\u0435\u0434\u0430\u0433\u043e\u0433\u0456\u0447\u043d\u043e\u0457 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Focus of the program, specialization<\/strong>&nbsp;Special education in the field of management and administration in the specialty 075 \"Marketing\". Keywords: market, consumer needs, marketing, marketing management, marketing optimization, marketing development, innovation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Features of the program:<\/strong>&nbsp;Training of scientific and scientific-pedagogical staff in the field of marketing of trade and services based on the integration of production, education, science and effective training system with the involvement of leading scientists, practitioners (professionals) and other stakeholders.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/khmnu.edu.ua\/wp-content\/uploads\/op\/df\/075-mr-2022.pdf\">\u041e\u0441\u0432\u0456\u0442\u043d\u044f \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430<\/a><\/div>\n<\/div>\n<\/div><\/details><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-coblocks-accordion\"><\/div>","protected":false},"excerpt":{"rendered":"<p>2024, 2023, 2022<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"class_list":["post-2329","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"2024, 2023, 2022 \u0420\u0456\u043a \u0432\u0432\u0435\u0434\u0435\u043d\u043d\u044f \u0432 \u0434\u0456\u044e: 2024 \u0421\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044c: 075 \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u041d\u0430\u0437\u0432\u0430 \u043e\u0441\u0432\u0456\u0442\u043d\u044c\u043e\u0457 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438: \u041e\u0441\u0432i\u0442\u043d\u044c\u043e-\u043d\u0430\u0443\u043a\u043e\u0432\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u00ab\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u00bb \u0413\u0430\u0440\u0430\u043d\u0442 \u043e\u0441\u0432\u0456\u0442\u043d\u044c\u043e\u0457 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438: \u0410\u043d\u0430\u0442\u043e\u043b\u0456\u0439 \u0422\u0415\u041b\u042c\u041d\u041e\u0412, \u0434.\u0435.\u043d., \u043f\u0440\u043e\u0444. \u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430 \u043f\u043e\u0448\u0442\u0430 \u0433\u0430\u0440\u0430\u043d\u0442\u0430: telnovas@khmnu.edu.ua \u041c\u0435\u0442\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438: \u0424\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u0457 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u0430, \u043e\u0441\u0432\u0456\u0442\u0438 \u0456 \u043d\u0430\u0443\u043a\u0438 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u0443 \u0437\u043d\u0430\u043d\u044c \u0456 \u043d\u0430\u0432\u0438\u043a\u0456\u0432 \u0434\u043b\u044f \u043f\u0456\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0438 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u043a\u0430\u0434\u0440\u0456\u0432, \u0437\u0434\u0430\u0442\u043d\u0438\u0445 \u0440\u043e\u0437\u0432\u2019\u044f\u0437\u0443\u0432\u0430\u0442\u0438 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u0456 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u043e\u0457 \u0442\u0430\/\u0430\u0431\u043e \u0434\u043e\u0441\u043b\u0456\u0434\u043d\u0438\u0446\u044c\u043a\u043e-\u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u043e\u0457 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0443 \u0441\u0444\u0435\u0440\u0456 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443, \u0449\u043e \u043f\u0435\u0440\u0435\u0434\u0431\u0430\u0447\u0430\u0454 \u0433\u043b\u0438\u0431\u043e\u043a\u0435\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/khmnu.edu.ua\/en\/075-marketyng-df\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"\u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"075 \u2013 \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433. \u0414\u043e\u043a\u0442\u043e\u0440 \u0444\u0456\u043b\u043e\u0441\u043e\u0444\u0456\u0457. - \u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\" \/>\n\t\t<meta property=\"og:description\" content=\"2024, 2023, 2022 \u0420\u0456\u043a \u0432\u0432\u0435\u0434\u0435\u043d\u043d\u044f \u0432 \u0434\u0456\u044e: 2024 \u0421\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044c: 075 \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u041d\u0430\u0437\u0432\u0430 \u043e\u0441\u0432\u0456\u0442\u043d\u044c\u043e\u0457 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438: \u041e\u0441\u0432i\u0442\u043d\u044c\u043e-\u043d\u0430\u0443\u043a\u043e\u0432\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u00ab\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u00bb \u0413\u0430\u0440\u0430\u043d\u0442 \u043e\u0441\u0432\u0456\u0442\u043d\u044c\u043e\u0457 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438: \u0410\u043d\u0430\u0442\u043e\u043b\u0456\u0439 \u0422\u0415\u041b\u042c\u041d\u041e\u0412, \u0434.\u0435.\u043d., \u043f\u0440\u043e\u0444. \u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430 \u043f\u043e\u0448\u0442\u0430 \u0433\u0430\u0440\u0430\u043d\u0442\u0430: telnovas@khmnu.edu.ua \u041c\u0435\u0442\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438: \u0424\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 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content=\"2022-04-26T15:44:10+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-02-17T14:46:34+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/khmnu\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"075 \u2013 \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433. \u0414\u043e\u043a\u0442\u043e\u0440 \u0444\u0456\u043b\u043e\u0441\u043e\u0444\u0456\u0457. - \u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\" \/>\n\t\t<meta name=\"twitter:description\" content=\"2024, 2023, 2022 \u0420\u0456\u043a \u0432\u0432\u0435\u0434\u0435\u043d\u043d\u044f \u0432 \u0434\u0456\u044e: 2024 \u0421\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044c: 075 \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u041d\u0430\u0437\u0432\u0430 \u043e\u0441\u0432\u0456\u0442\u043d\u044c\u043e\u0457 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438: \u041e\u0441\u0432i\u0442\u043d\u044c\u043e-\u043d\u0430\u0443\u043a\u043e\u0432\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u00ab\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u00bb \u0413\u0430\u0440\u0430\u043d\u0442 \u043e\u0441\u0432\u0456\u0442\u043d\u044c\u043e\u0457 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438: \u0410\u043d\u0430\u0442\u043e\u043b\u0456\u0439 \u0422\u0415\u041b\u042c\u041d\u041e\u0412, \u0434.\u0435.\u043d., \u043f\u0440\u043e\u0444. \u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430 \u043f\u043e\u0448\u0442\u0430 \u0433\u0430\u0440\u0430\u043d\u0442\u0430: telnovas@khmnu.edu.ua \u041c\u0435\u0442\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438: \u0424\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u0457 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u0430, \u043e\u0441\u0432\u0456\u0442\u0438 \u0456 \u043d\u0430\u0443\u043a\u0438 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u0443 \u0437\u043d\u0430\u043d\u044c \u0456 \u043d\u0430\u0432\u0438\u043a\u0456\u0432 \u0434\u043b\u044f \u043f\u0456\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0438 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u043a\u0430\u0434\u0440\u0456\u0432, \u0437\u0434\u0430\u0442\u043d\u0438\u0445 \u0440\u043e\u0437\u0432\u2019\u044f\u0437\u0443\u0432\u0430\u0442\u0438 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u0456 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u043e\u0457 \u0442\u0430\/\u0430\u0431\u043e 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